Design a site like this with
Get started

Plastic Gift Cards Market Analysis – How They Can Bump Up Your Profits

Does your business offer gift cards? Many businesses, especially small ones with limited time for you to spend on administration, see cards as another administration expense and something that they don’t really have time for you to run, check on and assess. The stark reality is that card printing can in fact cause you to much additional money than the expense of the merchandise or the administration – here’s how.

Gift cards offer extra choice

If you’ve ever faced the dilemma which products to market leading into a gift-giving season (Christmas, Mother’s Day, Father’s Day, Easter etc), offering cards can solve that for you. They provide the consumer a way for personalising their gift, without running the danger of having something totally inappropriate. For the store owner, plastic gift-card manufacturing solves the dilemma of whether to promote your best-selling product, a fresh up-and-comer, or something that is underperforming. You can simply advertise your store as a brandname – create an atmosphere and experience surrounding it, and expect gift card sales based on that.

Gift cards encourage extra spending

Research proves that whenever customers spend with gift cards, they almost always spend significantly more than the face value of the card. This is quite an understandable approach – they think that they’re getting many different products for just a few dollars out of the pocket; few folks are loath to fork out an additional $5 for something they like. The more plastic gift cards you sell, though, the more your profits is likely to be positively impacted by this little quirk of human nature.

The study shows that spending 20% significantly more than the face value is the average – not an outside case. Plastic gift-card manufacturing can pay itself back quite quickly!

Gift- card printing encourages differently timed spending

Research unearthed that 40% of most purchases made out of plastic gift cards occurred before Christmas, in early weeks of December. Merchandise is usually at full price- and you’ve a lot of staff to cope with the excess load – this really is great timing to improve sales.

The rest of the percentage of plastic gift-cards customers, around 60%, redeem either all or even a portion of the card’s value in the Jan-Feb period. This can be a time when sales and business is slow everywhere. When you aren’t making any money from redemption of the face value of the card, remember that individuals spend typically 20% significantly more than the face value of the! Simply having the people available can provide exposure and word-of-mouth marketing to your promotions at the time, also.

Plastic gift cards bring your brand as much as the’quality’end of the spectrum

Lower prices are not always better, in the customer’s eyes. Sometimes customers expect to cover more for something, and if it is priced below what they expect, they won’t pay it. If you’ve been running low margins in your stock, hoping to create people into your store, perhaps you are sacrificing dollars in the till for little reason. Bring the image of your store up to complement the margins you’d ideally charge in your stock, and your profits can jump Using plastic gift cards rather than paper, handwritten ones is a great way to create that image up. Plastic gift card manufacturers can brand your cards with your own personal logo and product images, and even add a repeat business offer to encourage visitors to return to the store after they’ve spent the card initially.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: